Music for video and advertising is very different from the music you hear on the radio and on YouTube. I would say that this is a separate art form. Such music should create the right mood, causing different emotions from your audience, emphasize the message in your video and at the same time not distract from the main idea of your video. You make a mistake with the choice of the soundtrack, and people will ignore your brand.
The music for advertising has its own trends, it is constantly evolving, there are a lot of musical styles in it, be it a funny ukulele or cinematic music, the character and emphasis in this music you will not hear anywhere else, only on specialized sites where musicians and arrangers work who have dedicated many years to creating such music.
Music is a powerful means of influencing human emotions and feelings. Using the maximum potential of music, advertising has the opportunity to acquire considerable influence power. A memorable melody increases the effectiveness of advertising and a positive impression of it.
Music marketing is one of the strongest tools for an emotional impact on the consumer. For example, the African Journal of Business Management published a study on the impact of music content on brand perception.
Subjects were offered a fictional brand of mineral water. Then they were presented with several promotional videos with the same content but different musical accompaniment: two with music, one without. Each video was submitted to only one group of people. After that, the subjects described their impressions of the brand. Thus, goods with music videos were much higher than others and scored the maximum number of points. Based on this, it was concluded that the use of different melodies that fit the message and brand, but differ in tempo and emotional undertones, create positive emotions about the product and the brand itself. At the same time, music allows you to recognize a brand without a familiar logo or visual style — by chance enough to hear a fragment of a melody.
You will not be able to use the music of popular artists in your videos, it violates the copyright, and you have to pay royalties to special companies that charge for using their music. As a rule, these are huge amounts, and a small marketing company or a blogger on YouTube cannot afford this.
This is where specialized websites come to the rescue about which I wrote above in the article. You make a one-time payment, get an audio file and a license to use it (Royalty free Music). Now you can use this music in your videos on sites like YouTube or Vimeo, without fear of penalties and court proceedings. On each site, licensing conditions may vary, and the cost of music ranges from $ 1 and up, so you can choose based on your budget and where and for what amount of audience music will be used.
The absolute leader today in the stock music market. Convenient search and filter by genre. 51,285,393 items sold. All the music you need. All genres of royalty free music from pop to heavy metal and vocals, but also music kits and sound effects… Whatever kind of audio files you need, you’ll find plenty in our collection. Audiojungle
Listen up. We’ve got a huge library of royalty-free music. Whatever you’re producing, we’ve got the tracks to make your project awesome. 500,000 tracks in 36 different genres. Pond5
Our curated library of royalty-free music gives you the polished feel of the big production houses. All our tracks are exclusive and copyright clear.10,000 tracks that you can segment by genre, mood, artists, instruments, beats per minute, and duration. https://www.premiumbeat.com/
Epidemic Sound was founded in 2009 with the sole purpose of creating possibilities and benefits around music in all stages – both for the ones who compose it and the ones who use it. We’ve achieved that by collecting music in an ever-growing library, to which you can subscribe for unlimited use or license tracks per second. Both equal music clearance on all platforms, worldwide in perpetuity. Today we have over 25K high-quality tracks at the tip of your fingers. Go ahead and create! https://player.epidemicsound.com
Every filmmaker should have access to incredible music. That’s why we search the globe for the best musicians, then curate their music into a powerful platform where filmmakers can always find something inspiring, evocative, or moving to underscore their work. We are not a jingle factory, but a community of artists who put heart and soul into our music, just as you put your heart into your video productions. https://artlist.io
Music Vine represents some of the most esteemed and exciting independent musicians in the world. Our clients range from revered marketing agencies and global brands to independent filmmakers and hobbyists. We’ve built a platform to make the finest, most expressive music accessible to productions of all shapes and sizes. https://musicvine.com/
Looking for music for a video, app, game, podcast — or just for listening? Join thousands of creators around the world — use ccMixter music in your project. http://ccmixter.org/
Bensound has been created by Benjamin TISSOT also know as Bensound, a Composer and Musician based in France who has been creating music for more than 10 years. With over 300 tracks in the genres of acoustic, folk, cinematic, corporate, pop, electronica, urban, groove, jazz, rock, world, and more. https://www.bensound.com
Take control of your soundtrack with our royalty-free library of background music. Use the Momentum, Depth and Power sliders to move the music and keyframe the track in the Filmstro app to create a unique score. https://filmstro.com/music
Last on the list I placed my personal site AudioZond on which you are currently reading this article, I am a composer and sell my music on Audiojungle and Pond5. For many years I worked in the advertising industry on radio and tv. In my portfolio are more than 700 high-quality exclusive tracks written in various genres; Corporate, Cinematic, Happy, Rock, Sports, Dubstep, Future Bass, Dance and others.